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BTS’ ‘Butter’ Leads Inaugural Hot Trending Chart, Powered by Twitter

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BTS’ “Butter” has already joined the Billboard Hot 100’s exclusive 10-week club, and been crowned as 2021’s official Song of the Summer, but now it has more reason to celebrate: it leads Billboard’s inaugural Hot Trending chart, powered by Twitter.

Billboard’s Hot Trending chart, powered by Twitter, tracks music-related trends and conversations in real-time across Twitter, including buzz around new releases, award shows and festival moments, music nostalgia and more. Unlike existing Billboard charts that update weekly, Billboard Hot Trending refreshes throughout the day, providing a 24-hour view of the latest music-focused conversations happening on the platform. The chart is unique in that it tracks what songs people are talking about, not necessarily what they’re listening to.

“Butter,” released on HYBE/BigHit Music/Columbia Records, leads the ranking with over TK million Twitter mentions on TK, according to TK.

The song’s profile was boosted following the Aug. 27 release of its remix featuring Megan Thee Stallion. The rapper’s 6.7 million Twitter followers, paired with BTS’ 33 million, generated an immediate boost in activity that helped it concurrently return to the summit of the Hot 100 for a 10th week.

(BUTTER YOUTUBE VIDEO EMBED)

It leads Hot 100 with 12.2 million radio airplay audience impressions (down 39%) and 10.7 million U.S. streams (up 110%) and sold 143,000 downloads (up 108%) in the week ending Sept. 2, according to MRC Data.

"Butter" is the 40th single in the Hot 100's 63-year history to spend 10 or more weeks at No. 1. It's the first since Roddy Ricch's "The Box" logged 11 weeks on top in January-March 2020.

Just below “Butter” on the Hot Trending chart, Kanye West’s “Hurricane,” debuts at No. 2. The single, which includes uncredited guest vocals from The Weeknd and Lil Baby, generated TK million Twitter mentions after its release on Aug. 29.

(HURRICANE YOUTUBE VIDEO EMBED)

The album appears on West’s new LP Donda, which arrives atop the Billboard 200 chart with 309,000 equivalent album units, surpassing the opening week of Olivia Rodrigo’s Sour (295,000, June 5) as the biggest week of 2021 so far. The set earns West his 10th No. 1 album, making him just the seventh artist in history to reach the milestone.

“Hurricane” also enters the top 10 of the Hot 100 in its opening week, along with 22 additional songs from Donda. He becomes just the second artist in history to places at least 23 songs on the chart in a single week, after Drake (who banked a record 27 on July 14, 2018).

Rounding out the top 5… TK

Check out the full top 10 of the Billboard Hot Trending chart.